Content Creation with AI for Digital Designs

In today’s society, AI is becoming a frequent tool in so many ways. This is an
example of how AI can be used to assist in the digital marketing process. I used
ChatGPT to identify a customer persona, search engine optimization (SEO),
content creation, and image creation all for Scheels. We’ll work through each of
these sections more in detail.

Customer Persona

Information Needed

What I will do:
I will collect the general information available about Digital Designs, including the company’s services, location, target businesses, and the types of marketing problems it helps customers solve. I will then provide this information to ChatGPT and ask it to identify characteristics of a potential new customer.

Prompt I will use:

I am creating a customer persona for Digital Designs, a branding and marketing agency in Spearfish, South Dakota. Based on the information provided about the company, its services, target market, and customers, identify the characteristics of a promising potential new customer. Include demographic, psychographic, behavioral, goals, needs, challenges, and marketing-related information. Clearly distinguish information that is supported by the available information from information that is inferred.

What I did:
I provided ChatGPT with the information I collected about Digital Designs, including its location, services, and general description of the company. I asked ChatGPT to use this information to identify characteristics of a potential customer.

Result:
The information suggests that a promising customer could be a local or regional small-business owner who wants to grow their business but does not have the time, staff, or expertise to manage all of their marketing themselves. They may need help with branding, website design, graphic design, social media, SEO, advertising, or several of these services together.

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Non-providable Information

What I will do:
Some customer information is not available from the general information about Digital Designs. Instead of presenting guesses as facts, I will ask ChatGPT to make reasonable assumptions based on the company’s services and target market.

Prompt I will use:

Based on the general information available about Digital Designs in Spearfish, South Dakota, infer reasonable characteristics of a potential customer. Include information that is not directly available, such as age, occupation, business size, goals, frustrations, digital behavior, budget concerns, and decision-making behavior. Clearly label these as assumptions or estimates rather than verified customer information.

Result:

Category	Inferred Information
Age	Approximately 30–55
Location	Spearfish, the Black Hills, or surrounding South Dakota communities
Occupation	Small-business owner, entrepreneur, or business manager
Business	Local small or medium-sized business
Business stage	Established business or growing/new business
Goals	Increase awareness, attract customers, improve online presence, and grow the business
Challenges	Limited time, limited marketing knowledge, inconsistent branding, and difficulty managing digital marketing
Values	Professionalism, quality, local relationships, reliability, and business growth
Technology	Uses websites, social media, Google, email, and other digital tools
Marketing behavior	May handle some marketing independently but may need outside professional help
Pain point	Marketing takes time and expertise that the business owner may not have
Need from Digital Designs	A professional, consistent marketing presence and help implementing marketing strategies
Buying motivation	Wants to save time and improve the quality and effectiveness of the company’s marketing

Important: These characteristics are inferred assumptions for a hypothetical persona, not confirmed demographic information about Digital Designs’ actual customers.

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Generating Customer Persona

What I will do:
I will combine the verified information and reasonable assumptions to create one fictional customer who represents a promising potential client for Digital Designs.

Prompt I will use:

Create a detailed customer persona for a promising potential customer of Digital Designs in Spearfish, South Dakota. Digital Designs provides branding, website design, graphic design, social media, SEO, advertising, and other marketing services. Create a realistic fictional small-business owner who could benefit from several of these services. Include a name, age, occupation, location, business, goals, challenges, values, interests, digital behavior, marketing needs, frustrations, and reasons they might choose Digital Designs. Clearly state that this is a fictional persona based on inferred information.

Result — Promising New Customer Persona

Name: Sarah Miller
Age: 38
Location: Spearfish, South Dakota
Occupation: Small-business owner
Business: Local boutique/home-and-lifestyle business

Background:
Sarah owns a growing local business in the Spearfish/Black Hills area. She is focused on running her business and serving customers, but marketing is not her area of expertise. She manages some social media herself but struggles to keep her content, branding, website, and advertising consistent.

Goals:

• Attract more local customers
• Increase brand awareness
• Improve her company’s website
• Create a consistent visual identity
• Become more visible on Google
• Improve social media engagement
• Grow the business without having to manage every marketing task herself

Challenges:

• Limited time
• Limited marketing knowledge
• Doesn’t know which digital marketing strategies are most effective
• Has difficulty creating content consistently
• Her branding and social media may not always look consistent
• Does not have a dedicated marketing employee

Values:

• Quality
• Professionalism
• Local community
• Personal relationships
• Creativity
• Business growth

Digital Behavior:
Sarah uses Google to search for local services and businesses. She also uses social media to promote her business and communicate with customers. She understands that having a professional website and social media presence is important but may not know how to optimize them.

Needs:
Sarah needs a marketing partner who can help with multiple parts of her digital presence rather than requiring her to work with several different companies.

Why Digital Designs could be a good fit:
Digital Designs could potentially help Sarah with branding, website design, graphic design, social media, SEO, and advertising. Having several marketing services available through one agency could make it easier for her to maintain a consistent brand and marketing strategy.

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2. Search Engine Optimization (SEO)

Keyword Research

What I will do:
I will use ChatGPT to brainstorm keywords that a potential Digital Designs customer might search for when looking for branding, website, graphic design, or marketing services in the Spearfish and Black Hills area.

Prompt I will use:

I am doing keyword research for Digital Designs, a branding and marketing agency in Spearfish, South Dakota. The target customer is a local small-business owner who needs help with branding, website design, graphic design, social media, SEO, or advertising. Generate relevant SEO keywords and long-tail keyword phrases that this customer might use when searching for these services. Group the keywords by service and local search intent.

Result:

Possible SEO Keywords

General:

• digital marketing Spearfish
• marketing agency Spearfish
• marketing company Spearfish SD
• digital marketing Black Hills
• local marketing agency South Dakota

Website:

• website design Spearfish
• website designer Spearfish SD
• small business website design
• professional website design Spearfish

Branding:

• branding agency Spearfish
• business branding Spearfish
• logo design Spearfish
• brand design South Dakota

Graphic Design:

• graphic designer Spearfish
• graphic design Spearfish SD
• business graphic design
• local graphic designer

Social Media:

• social media marketing Spearfish
• social media management Spearfish
• social media marketing for small businesses

SEO:

• SEO services Spearfish
• local SEO Spearfish
• SEO for small businesses
• search engine optimization Spearfish

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3. Content Creation

Blog Post Idea

What I will do:
I will use the customer persona to identify a topic that would be useful to Sarah and other small-business owners like her.

Prompt I will use:

Using the customer persona for Digital Designs, generate five blog post ideas that would be useful to a local small-business owner in Spearfish or the Black Hills who wants to improve their marketing. Focus on practical problems involving websites, branding, social media, SEO, and digital marketing. Include a title and a short description for each idea.

Result:

Blog Post Idea:

“5 Ways a Professional Website Can Help Your Small Business Grow”

This topic would address a major problem for the persona: wanting to grow the business but not knowing how to improve its online presence. The post could explain how a professional website can help customers find a business, understand its services, build trust, and contact the company.

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Writing a Blog Post

What I will do:
I will use the selected blog topic and customer persona to create an informative blog post that speaks directly to local small-business owners.

Prompt I will use:

Write a professional but easy-to-understand blog post for Digital Designs titled “5 Ways a Professional Website Can Help Your Small Business Grow.” The target audience is local small-business owners in Spearfish and the Black Hills who may not have extensive marketing knowledge. Explain five practical benefits of having a professional website. Use a helpful, educational tone rather than making the post overly promotional. Include a short introduction, five sections, and a conclusion.

Result:
The resulting blog post would explain the five benefits of a professional business website, such as improving credibility, making information easier to find, attracting customers through search engines, supporting social media marketing, and providing customers with an easy way to contact the business.

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Social Media Post

What I will do:
I will create a social media post designed specifically for the customer persona. The post will address a problem Sarah has and provide useful information that encourages her to learn more about digital marketing.

Prompt I will use:

Create a Facebook and Instagram post for Digital Designs targeting local small-business owners in Spearfish and the Black Hills. The post should explain why having a professional website is important for a small business. Make it short, friendly, and educational. Include an attention-grabbing opening, three benefits, and a call to action encouraging business owners to learn more about improving their online presence.

Result:

Is your website working for your business? 💻

Your website is often one of the first places potential customers go to learn about your business. A professional website can help you:

• Build credibility
• Help customers find important information
• Turn website visitors into potential customers

Your website should work as hard as you do.

Ready to improve your online presence? Let’s talk about your next project.

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4. Image Creation

ChatGPT Image Prompt

What I will do:
I will use ChatGPT to create a prompt for an AI image generator based on Digital Designs’ marketing message and target customer.

Prompt I will use on ChatGPT:

I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt:

Digital Designs constantly strives to develop creative marketing solutions and works hard to provide the best value to its customers. Additionally, it always does its utmost to serve the local community.

Resulting image-generation prompt:

Create a professional, modern marketing illustration representing Digital Designs, a creative branding and marketing agency serving businesses in the Black Hills of South Dakota. Show a diverse group of small-business owners working with creative marketing professionals on branding, website design, graphic design, social media, and digital marketing projects. Include subtle Black Hills/South Dakota-inspired elements in the background. The overall image should communicate creativity, collaboration, professionalism, local community, and business growth. Use a clean contemporary design suitable for a marketing agency’s website or social media.

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Leonardo.AI

What I will do:
I will take the image prompt created with ChatGPT and enter it into Leonardo.AI to generate several possible images. I will compare the results and select the image that best represents Digital Designs and its target customer.

Prompt I will use on Leonardo.AI:

Professional modern marketing illustration for a creative branding and digital marketing agency in the Black Hills of South Dakota. Show small-business owners collaborating with creative marketing professionals on branding, website design, graphic design, social media, and digital marketing. Include subtle Black Hills landscape elements, creativity, collaboration, professionalism, community, and business growth. Clean contemporary composition, polished marketing-agency aesthetic, suitable for a website or social media campaign.

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5. Last Remarks

You could finish the assignment with a short reflection like this:

Last Remarks:
This project helped me understand how a customer persona can make digital marketing more focused. Instead of creating content for everyone, I can think about a specific type of customer and create marketing that addresses their needs, goals, and challenges. For Digital Designs, I believe a local small-business owner who needs help managing multiple areas of marketing could be a promising potential customer. The persona is based partly on available information and partly on reasonable assumptions because detailed customer research was not available.